Healthy Gamer Website ///
Healthy Gamer Website ///
Healthy Gamer is a startup that believes mental health is more than just mental illness. Founded by Dr. Alok Kanojia in 2020, Healthy Gamer focuses on providing mental health resources for the internet generation such as HG Coaching and Dr. K's Guide. Since I've joined HG as their Senior Web Designer, I've redesigned the entire site, simplifying the user journey and improving the distinction between all of our services. The website acts as a portal through which users can learn about HG's services, and directs them to our platform where said services live. We transitioned all three of our websites from Webflow to Framer, drastically cutting down on developer costs and reducing the time for designing and developing a full web page from 3 weeks to 1.
Healthy Gamer Website ///
Healthy Gamer is a startup that believes mental health is more than just mental illness. Founded by Dr. Alok Kanojia in 2020, Healthy Gamer focuses on providing mental health resources for the internet generation such as HG Coaching and Dr. K's Guide. Since I've joined HG as their Senior Web Designer, I've redesigned the entire site, simplifying the user journey and improving the distinction between all of our services. The website acts as a portal through which users can learn about HG's services, and directs them to our platform where said services live. We transitioned all three of our websites from Webflow to Framer, drastically cutting down on developer costs and reducing the time for designing and developing a full web page from 3 weeks to 1.
A Love Letter to the Miata ///
A Love Letter to the Miata ///
A Love Letter to the Miata ///
A landing page concept outlining the history of the Mazda MX-5 Miata.
A landing page concept outlining the history of the Mazda MX-5 Miata.
Healthy Gamer Branding ///
Healthy Gamer Branding ///
Healthy Gamer Branding ///
I led a complete rebrand of Healthy Gamer, giving the brand a brighter, more optimistic feel while maintaining the fun vibe from our Twitch roots.
I led a complete rebrand of Healthy Gamer, giving the brand a brighter, more optimistic feel while maintaining the fun vibe from our Twitch roots.
Nickler Website ///
Nickler Website ///
Nickler Website ///
Nickler is the ultimate one button bookkeeping assistant, removing the hassle for small businesses to pay their supplier's invoices. Currently an in-development side project, I've been responsible for branding, designing and developing a marketing website for lead capture, and designing the app itself.
Nickler is the ultimate one button bookkeeping assistant, removing the hassle for small businesses to pay their supplier's invoices. Currently an in-development side project, I've been responsible for branding, designing and developing a marketing website for lead capture, and designing the app itself.
Healthy Gamer Merch ///
Healthy Gamer Merch ///
Healthy Gamer Merch ///
I led the creative direction for the first season of Healthy Gamer's merch lineup called "Wild Heart", ideating on the season's theme, conveying the vision to our artists and designers, giving feedback, testing the quality of the printed merch, outlining product types and colors, designing the HG Shop website, and creating social media and marketing materials.
I led the creative direction for the first season of Healthy Gamer's merch lineup called "Wild Heart", ideating on the season's theme, conveying the vision to our artists and designers, giving feedback, testing the quality of the printed merch, outlining product types and colors, designing the HG Shop website, and creating social media and marketing materials.
Dude Perfect Website ///
Dude Perfect Website ///
Dude Perfect Website ///
Five dudes, a camera, and a friendly bet. That’s how Dude Perfect was born. Since then, it has grown into a global phenomenon reaching millions of fans worldwide with the epic antics you know and love. I had the opportunity to work on a larger redesign of their website, including pages highlighting each member and the 2021 Tour page.
HG Institute Website & Branding ///
HG Institute Website & Branding ///
HG Institute Website & Branding ///
Healthy Gamer Institute, or HGI for short, is a subsidiary of Healthy Gamer that offers continuing education resources to mental health professionals. As HG's Senior Web Designer, I was responsible for branding HGI, designing the new site, and working alongside our Webflow developers. Aesthetically, I wanted HGI to feel adjacent to our HG branding, while also giving it it's own unique identity. I kept our familiar typography, but went with a central blue theme and cloud motif for a light and airy feel. My inspiration for the sky background was the commonly used metaphor of the mind as a blue sky with the clouds representing the chatter of thoughts and emotions, but the blue sky always being there. The website acts as a way for users to learn about our curriculum, the certifications we offer, the team behind HGI, and partnership opportunities.
Healthy Gamer Institute, or HGI for short, is a subsidiary of Healthy Gamer that offers continuing education resources to mental health professionals. As HG's Senior Web Designer, I was responsible for branding HGI, designing the new site, and working alongside our Webflow developers. Aesthetically, I wanted HGI to feel adjacent to our HG branding, while also giving it it's own unique identity. I kept our familiar typography, but went with a central blue theme and cloud motif for a light and airy feel. My inspiration for the sky background was the commonly used metaphor of the mind as a blue sky with the clouds representing the chatter of thoughts and emotions, but the blue sky always being there. The website acts as a way for users to learn about our curriculum, the certifications we offer, the team behind HGI, and partnership opportunities.
CrowdHealth Website & Branding ///
CrowdHealth Website & Branding ///
CrowdHealth Website & Branding ///
CrowdHealth is a community-powered alternative to health insurance, a health care sharing platform where members pay for one another’s medical bills. I had the opportunity to work on their branding and marketing website while at CrateBind. Branding-wise, we wanted a look that was young, vibrant, and trendy, and wouldn’t be conflated with traditional health insurance. The website informs the user of the benefits of CrowdHealth and directs them through a sign-up flow that determines if they are a good fit.
Frame Coffee Website ///
Frame Coffee Website ///
Frame Coffee Website ///
Frame is a human-centered coffee business born out of a desire to increase access to specialty coffee. Their work is focused on being transparent about the entire supply chain that coffee goes through. I had the opportunity to design and code (in Webflow) their website while working at CrateBind. We wanted an aesthetic that was earthy and candid, while giving it pops of color to distinguish between the different flavors of each coffee. The website acts as an e-commerce site to purchase the coffee as well as a way to tell the story of the supply chain from farm to cup.
Abstrance Films Website & Branding ///
Abstrance Films Website & Branding ///
Abstrance Films Website & Branding ///
A venture between me and short film director and editor Brandon Bruno, Abstrance Films is an independent film product studio that ideates, produces, and distributes beautiful, unique films. Here I did a full rebranding and website overhaul. We wanted to lean into the dark aesthetic and horror genre that our films typically fall into, while also creating a timeless, non-trendy brand that will last. The website acts as a way for users to learn more about us, watch our films, and get in touch.
A venture between me and short film director and editor Brandon Bruno, Abstrance Films is an independent film product studio that ideates, produces, and distributes beautiful, unique films. Here I did a full rebranding and website overhaul. We wanted to lean into the dark aesthetic and horror genre that our films typically fall into, while also creating a timeless, non-trendy brand that will last. The website acts as a way for users to learn more about us, watch our films, and get in touch.
Minerva Branding ///
Minerva Branding ///
Minerva Branding ///
Minerva is a concept for a future UI framework. Born out of a past Figma component library and necessity for a consistent framework to build future projects off of, I was tasked with designing a brand for it at CrateBind. The name Minerva comes from the Roman goddess of wisdom and arts, who is often represented by the Owl of Athena, hence the inspiration for the logo.
Minerva is a concept for a future UI framework. Born out of a past Figma component library and necessity for a consistent framework to build future projects off of, I was tasked with designing a brand for it at CrateBind. The name Minerva comes from the Roman goddess of wisdom and arts, who is often represented by the Owl of Athena, hence the inspiration for the logo.
Restaurant 151 Website & Branding ///
Restaurant 151 Website & Branding ///
Restaurant 151 Website & Branding ///
Restaurant 151 is a restaurant known for it’s southern influence on American cuisine, utilizing South Carolina grown ingredients. A buddy of mine and the chef of the restaurant, Richard Farr, came to me for branding and a simple one-page website which acts as a way for users to make reservations, view the menu, and learn more about the restaurant.
Restaurant 151 is a restaurant known for it’s southern influence on American cuisine, utilizing South Carolina grown ingredients. A buddy of mine and the chef of the restaurant, Richard Farr, came to me for branding and a simple one-page website which acts as a way for users to make reservations, view the menu, and learn more about the restaurant.
Nightlight Donuts Website ///
Nightlight Donuts Website ///
Nightlight Donuts Website ///
Nightlight Donuts is a specialty croissant donut shop with one secret ingredient: kindness. Nightlight came to us at CrateBind for a simple one-pager website and light brand work. We gave the branding and website a bright, fun aesthetic with soft, rounded elements, warm colors, and lots of sprinkles to texture the page. The website acts as a way for users to learn more about the croissant donuts, the company’s principles, and order donuts online. At the very bottom is a an even more colorful unused design concept that I created.
Nightlight Donuts is a specialty croissant donut shop with one secret ingredient: kindness. Nightlight came to us at CrateBind for a simple one-pager website and light brand work. We gave the branding and website a bright, fun aesthetic with soft, rounded elements, warm colors, and lots of sprinkles to texture the page. The website acts as a way for users to learn more about the croissant donuts, the company’s principles, and order donuts online. At the very bottom is a an even more colorful unused design concept that I created.
